Pour boire il faut vendre. La publicité et la bière Black Horse au 20e siècle
This exhibition highlights the entrepreneurial spirit of the brewers of Black Horse beer, who adapted their advertising strategy to evolving alcohol consumption regulations and invested in innovative promotional approaches. It is presented in the vaulted cellars of a building that was the main production facility for the famous Black Horse brew.
Guided tours for groups are available by reservation.
Visit our virtual exhibition to view the Dawes Black Horse collection in its entirety.